The Shop for Ops Privacy Policy

The Shop for Ops and/or The Ops Authority, Natalie Gingrich (https://shopforops.com) ("Website") is governed by the following Privacy Policy.

We respect your privacy and are committed to protecting your personal information in accordance with applicable U.S. and Texas state laws. The purpose of this Privacy Policy is to inform you what personally identifiable information we may collect and how it may be used. This statement only applies to this Website.

BY AGREEING TO THIS PRIVACY POLICY, YOU ARE AGREEING TO RECEIVE EMAILS FROM THE OPS AUTHORITY FOR PRODUCT UPDATES, WEEKLY NEWSLETTERS, AND MARKETING PROMOTIONS.

WHAT INFORMATION DO WE COLLECT AND HOW IS IT USED?

• Information You Voluntarily Submit to the Website: We may collect personal information from you, such as your name or email address. In addition, we may ask you to create a user profile, which would allow you to create a username and password. We will store the username, but your password will not be visible in our records.

• Information We Collect from Others: We may receive information about you from other sources. For example, if you use a third-party software through the site, they may transfer information to us for fulfillment.

• Automatically-Collected Information: We automatically collect certain information about you and the device with which you access the Website. For example, when you use the Website, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the Website. We may also collect information about actions you take when using the Website, such as links clicked.

• Cookies: We may log information using cookies, which are small data files stored on your browser by the Website. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalized experience on the Website. If your browser sends a "Do Not Track" signal, only a generic cookie will be placed on your device while the website is accessed.

• Email marketing: We may send you emails about our site and related course(s), registration, course content, your course progress, or other updates. We may also use your email to inform you about changes to the course, survey you about your usage, or collect your opinion. Signing up for an account on our Website also transfers your email address to Kit and is used for delivery of product updates and newsletters.

• EEA and UK Users: If you are located in the European Economic Area (“EEA”), we are regulated under the General Data Protection Regulation, which applies across the European Union, and we are responsible as controller of that personal information for the purposes of those laws. If you are located in the United Kingdom (“UK”), we are regulated under UK data regulations known as “UK GDPR.” 

HOW YOUR INFORMATION MAY BE USED

We may use the information collected in the following ways:

• To operate and maintain the Website;

• To create your account, identify you as a user of the Website, and customize the Website for your account;

• To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future mailings;

• To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;

• To respond to your comments or inquiries;

• To provide you with user support;

• To track and measure advertising on the Website;

• To process payment for purchases you make through the Website; or,

• To protect, investigate, and deter against unauthorized or illegal activity.

THIRD-PARTY USE OF PERSONAL INFORMATION

We may share your information with third parties when you explicitly authorize us to share your information.

Our shop is hosted by Shopify. They provide us with the e-commerce platform that allows us to sell our products/services to you.

Your data is stored through Shopify's data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall. How Shopify uses your personal information is subject to Shopify's Privacy Policy and their Privacy for Customers Policy.

If you make a purchase on our site, we use a third-party payment processor such as Shopify Payments or PayPal. Payments are encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express, and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our site and related courses, and its service providers.

For more insight, you may also want to read Shopify's Terms of Service or Privacy Statement.

Additionally, the Website may use third-party service providers to service various aspects of the Website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies. When you click on links on our Website, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements. The Website currently uses the following third-party service providers:

• Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics. For more information on Google’s Analytics privacy policies, please visit this site.

• Stripe – This service is used to serve our e-commerce platforms. At no time is your banking information passed to the Website. We receive only information used for order fulfillment.

• PayPal – this service is used to serve our e-commerce platforms. At no time is your banking information passed to the Website. We receive only information used for order fulfillment.

• Kit– This service is used for delivery of email updates and newsletters. We store your name and email address for purposes of delivering such communications. How Kit uses your personal information is subject to Kit’s Privacy Policy.

• Facebook Pixel – this service is used to track your actions on this website for purposes of promotional retargeting via Facebook and Instagram ads. You may opt-out of behavioral advertising with the Facebook Pixel here.

• Pinterest Tag –this service is used to track your actions on this website for purposes of promotional retargeting via Pinterest ads. You may opt-out of behavioral advertising with the Pinterest Tag here.

• Google Drive – this service may collect your name, email address, location (city and state), and IP address when you fill out any Google Form, Google Doc, or Google Sheet on this site. How Google uses your personal information is subject to Google's Privacy Policy.

• Zapier – this service connects information shared through the platforms listed above with each other for order fulfillment and to fulfill normal business operations. How Zapier uses your personal information is subject to Zapier's Privacy Policy.

• HotJar – this service is a behavior analytics and user feedback service that helps us understand the behavior of our website users. How HotJar uses your personal information is subject to HotJar’s Privacy Policy.

• Thinkific – this service is our eCommerce platform used for digital downloads and digital course delivery hosted at https://nataliegingrich.thinkific.com/. When you enroll as a student or subscriber (“learner”) on our site or related courses, as part of the enrollment process, we collect and store your name, username, email address, and password for purposes of delivering your paid digital content. Your password will not be visible in our records. We may send you emails about our site and related course(s), registration, course content, your course progress, or other updates. We may also use your email to inform you about changes to the course, survey you about your usage, or collect your opinion. Signing up for an account on Natalie Gingrich’s Thinkific course site also transfers your email address to Kit and is used for delivery of product updates and newsletters.

This list may be amended from time to time in the Website’s sole discretion.

Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the Website to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.

Use and Transfer of Your Information Out of the EEA, UK

This website is operated in the United States, and third parties with whom we might share your personal information, as explained above, are also located in the United States. If you are located in the EEA, the UK, or elsewhere outside of the United States, please be aware that any information you provide will be transferred to the United States. By using this website, participating in any of its services, and/or providing your information, you consent to this transfer.

These countries do not have the same data protection laws as the EEA or UK. While the European Commission has not given a formal decision that the United States provides an adequate level of data protection similar to those which apply in the EEA, any transfer of your personal information will be subject to the derogation in Article 49 permitting non-repetitive transfers that concern only a limited number of data subjects, as permitted by Article 49 of the General Data Protection Regulation that is designed to help safeguard your privacy rights and give you remedies in the unlikely event of a misuse of your personal information.

If you would like further information, (see “Contact Information” below).  

ANONYMOUS DATA

From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.

Keeping Your Personal Information Secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, used, or accessed in an unauthorized way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorized manner and may be subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable authorities of a suspected data security breach where we are legally required to do so.

It is important to understand that no security measures are absolute. We cannot guarantee the safety of any information you provide to us.

Please note that any comments or information that you post on the website and social media pages or groups become public, and third parties may use your information. The Ops Authority is not responsible for any unauthorized uses by third parties in such context. You disclose such information at your own risk.

PUBLICLY VISIBLE INFORMATION

If you create a user profile on the Website or leave a comment, certain information may be publicly visible.

COOKIES

The Website uses cookies to store visitors’ preferences, record user-specific information on what pages users access or visit, ensure that visitors are not repeatedly sent the same banner ads, customize Website content based on visitors’ browser type or other information that the visitor sends. Cookies may also be used by third-party services, such as Google Analytics, as described herein.

Users may, at any time, prevent the setting of cookies by the Website, by using a corresponding setting of your internet browser and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, if users deactivate the setting of cookies in your Internet browser, not all functions of our Website may be entirely usable.

ADVERTISING

Retargeting Ads
From time to time, the Website may engage in remarketing efforts with third-party companies, such as Google, Facebook, Instagram, or Pinterest, in order to market the Website. These companies use cookies to serve ads based on someone's past visits to the Website.

Facebook: Opt-out of Facebook remarketing here

Instagram: Opt-out of Instagram remarketing here

Google: Opt-out of Google remarketing here

Pinterest: Opt-out of Pinterest remarketing here

Affiliate Program Participation

The Website may engage in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.

Any products or services reached through a third-party link are subject to separate privacy policies. The Ops Authority is not responsible for or liable for any content on or actions taken by such third-party websites.

Newsletters

On the Website, you may subscribe to our newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. This behavior will not be passed on to third parties.

RIGHTS RELATED TO YOUR PERSONAL INFORMATION

Opt-out – You may opt-out of future email communications by following the unsubscribe links in our emails. You may also notify us at  theshop@theopsauthority.com to be removed from our mailing list.

Access – You may access the personal information we have about you by submitting a request to  theshop@theopsauthority.com. Amend – You may contact us at  theshop@theopsauthority.com to amend or update your personal information.

Forget – In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request to theshop@theopsauthority.com. 

Please note that we may need to retain certain information for record-keeping purposes or to complete transactions, or when required by law.

SENSITIVE PERSONAL INFORMATION

At no time should you submit sensitive personal information to the Website. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such information to us, it will be subject to this Privacy Policy.

CHILDREN'S INFORMATION

The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at  theshop@theopsauthority.com, and we will use our best efforts to promptly remove such information from our records.

NOTICE TO TEXAS RESIDENTS

Under Texas law, you have the right to request information about the personal data we collect and how we use it. You also have the right to request correction or deletion of your personal information, subject to legal or contractual obligations. To make such a request, please contact us at theshop@theopsauthority.com.

CONTACT INFORMATION

This Privacy Policy shall be governed by and construed in accordance with the laws of the State of Texas, United States, without regard to its conflict of law principles. Any disputes arising under or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the state and federal courts located in or nearest to San Antonio, Texas.

At any time, please contact us at theshop@theopsauthority.com for questions related to this Privacy Policy.

CHANGES TO PRIVACY POLICY

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

Last Updated: [Jul 21, 2025]